


Impactful Strategies
Impactful Strategies, LLC partners with developers/owners, and mission-driven organizations and universities to unlock the full potential of their real estate assets.
We provide:
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- Strategic real estate planning that maximizes value and creates sustainable revenue.
- Community engagement leadership that builds trust and earns project support.
- Owner’s representative project management guiding capital improvement and development initiatives from concept to completion.
Led by Kimberly Cameron, a seasoned real estate and community development executive, Impactful Strategies brings more than 30 years of experience — turning vision into measurable results.
As the former Executive Director of the North Carolina A&T Real Estate Foundation, Kim led growth from $38 million to $250 million in assets, closing $125 million in bond financing and $30 million in New Markets Tax Credits. Her leadership spans student housing, affordable housing, and mixed-use projects — always balancing financial sustainability with community benefit.
With Impactful Strategies, you gain a trusted partner who understands how to turn vision into value.
Projects and Partners
Notable Projects
- Perfection Park, Belmont, NC
- 55-unit Senior Housing Development
- Financed by LIHTC
- The Renaissance Shops at Phillips Avenue, Greensboro, NC
- 45,000 SF Shopping Center
- Financed by NMTC and City Economic Development Loan
- Multi-Family Acquisitions, Greensboro, NC
- Campus Edge, Collegiate Commons, Sebastian Courtyard, Sebastian Place, Sebastian Village, University Landing, and University Park
- 1,620 Beds
- Financed by Private Activity Tax-Exempt Bonds and Equity
- Campus Edge, Collegiate Commons, Sebastian Courtyard, Sebastian Place, Sebastian Village, University Landing, and University Park
- The Resurgent, Phase I, Greensboro, NC
- 5-story, 80,000 SF Office building
- Multi-Tenant Building
- Financed by NMTC, Equity and Local Government Loan

Kimberly Cameron
Principal/Founder
People Strategy & Organizational Culture
Jasmine Lester, Partner — People Strategy & Organizational Culture
Jasmine Lester is the CEO and Founder of HRSHE and a seasoned Human Resources leader with more than 15 years of experience building strong, equitable, and sustainable organizations. A native of Atlanta, Georgia, and now based in Greensboro, North Carolina, Jasmine launched HRSHE in 2020 with a clear mission: to strengthen the operational backbone of minority- and women-owned small businesses and nonprofit organizations.
Through HRSHE, Jasmine partners with mission-driven leaders to design and implement effective HR systems that support both people and performance. Her work includes developing and refining HR documents, policies, practices, and procedures across a wide range of industries—helping organizations operate with clarity, compliance, and confidence.
As a partner with Impactful Strategies, Jasmine brings a people-centered approach that advances leadership, organizational health, and community impact. She is committed to creating workplace cultures that balance accountability with care, ensuring that policies and practices are not only legally sound but also aligned with organizational values and employee well-being. Her leadership helps organizations build durable internal systems that enable growth, stability, and long-term community benefit.

Jasmine Lester
Partner, People Strategy & Organizational Culture
Public Safety & Risk Strategy
Bobby Cuthbertson, Partner — Public Safety & Risk Strategy
Bobby Cuthbertson is a seasoned public safety leader with more than 15 years of law enforcement experience and over a decade of executive-level leadership in complex, community-centered environments. A graduate of the FBI National Academy, he brings a strong record of strategic leadership, organizational development, and risk management to support safer, stronger, and more resilient communities.
Since founding Cuthbertson Consulting LLC in 2016, Mr. Cuthbertson has partnered with government agencies, educational institutions, and private-sector organizations to strengthen public safety systems and operational effectiveness. His work spans law enforcement operations, security management, risk assessment, and public safety strategy, with a focus on creating safer environments where people and places can thrive. He approaches public safety not just as enforcement, but as an essential component of community well-being and sustainable development.
As a partner with Impactful Strategies, Bobby Cuthbertson advances the firm’s mission at the intersection of leadership, community, and place. Through collaborative engagement, data-informed decision-making, and practical solutions, he helps organizations build safer neighborhoods, stronger institutions, and more resilient real estate and community development outcomes. His work supports Impactful Strategies’ commitment to responsible growth, equitable opportunity, and long-term community impact.

Bobby Cuthbertson
Partner, Public Safety & Risk Strategy